The image that
I selected is an old poster for Zion’s National Park. It depicts a giant clift
that overlook a valley of green trees. In reviewing this work I will look at
what its propose is, and who wanted to send this visual message. I will also talk about who the intended
audience is and what concepts and form is used to create this message.
First off the
message of this poster is to motivate people to come to Zion’s national park. In
reading the use of words chosen the poster is taking it one step farther and
inviting the viewer to interact with the rangers to learn more information
about the park. The senders are stated at the bottom of the poster the U.S.
Department of the Interior National Park Service. This poster is targeted
towards the general population, they are trying to get anyone and everyone to
come. This is indicated by the sub titles
in orange at the top which offers a wide variety of services that might
interest anyone. Field trip maybe for kids, history for older people and
general information to fill in any gaps. The concept of the poster would be to
draw people to the park by showing it as a desirable destination to visit, and
that it appeals to a wide variety of people. It would also be informative to
let people know just a little about how to find information on the park. The form is shown in the choice of color and
presentation. The use of complementary colors of orange and blue are appeasing
to the general public and eye catching. The stylization of the clift is very
imposing to the piece making it hard to miss. Even the type font is a little
fun but ridged so that it mimics the majestic fun on the clefts.
In conclusion
I think that this is a successful poster design because it seems to invite the
viewer to go to Zion’s through is ploy of message and image communication. The
colors are inviting and warm. The image is unique and memorable. I am now really looking forward to the summer and being able to go to the National Parks because I have viewed this poster
